About 1st Place Design

1st Place Design began operation in August 2000 as a web design service. A frustration with existing SEO solutions led to the development of a new system. After the success of the initial projects, 1st Place Design focused all efforts on expanding the SEO client base.

During 2002, 1st Place Design began dominating the world market, achieving #1 position on Google and other major search engines for ‘search engine optimisation’. 1st Place Design then forged relationships with several prominent Australian web hosting and design companies who on-sold our SEO services. By the end of 2004, 1st Place Design was optimising more web sites than any other SEO service in Australia.

Through 2005 to 2006, 1st Place Design took an enormous leap in establishing a complete white label solution for SEO. Infrastructure was further strengthened by the development a dedicated SEO Management system to meet the demands of rapid expansion, and the provision of quality SEO services for resellers at the lowest price possible.

In 2007, 1st Place Design started providing Google Adwords management services to existing customers and resellers. With only basic services and reporting provided via the Adwords Management interface there was the need for us to create our own customised reporting to assist customers in understanding how things are performing.

2009 saw some changes in the dynamics of the company and Jamie Smith, who joined 1st Place Design in 2004 took over the role of Managing Director late in August. Jamie now acts as the main reseller support manager and also provides SEO & Adwords management services.

2010 through to 2014 seen significant challenges in terms of both SEO & Adwords with many changes to the system and how things were done. During that time 1st Place Design have completely re-developed the Adwords Reporting software to keep up with the times and tweaked the SEO software.

With new innovative upgrades and products streaming out all of the time, 1st Place Design’s resellers are finding it incredibly easy to sell our services. As the strong demand for affordable search marketing services continues, 1st Place Design plans on expanding the serivces provided in 2015 to ensure that our resellers have user friendly reporting and effective selling tools to enable them to onsell our services.