Study: Worldwideticketing.com

Worldwide Ticketing is an international ticket broker, servicing business and individual clientele world wide. Their international network of event organisers, travel agents and ticket resellers means that Worldwide Ticketing can provide tickets to a diverse range of events anywhere in the world. They work closely with entertainment vendors to ensure they can offer their customers the best quality tickets at fair prices.

Ticket sales generated from search engines is critical to the success of the business. With this in mind, Noreen Maher from World Wide Ticketing decided to go with what she felt was her best choice for a search engine optimisation service.

The website was well established and had experienced great search results in the past, however it was now struggling. The problem was that outdated methods of SEO were being employed, now going against the site in their search results. The site needed to be overhauled using SEO techniques that would ensure the long term stability of search results achieved. There were major problems with page titles, file naming and link text navigation. The home page was also using images that were not optimised for fast loading. The overall size of the home page needed to be drastically reduced.

After an extensive consultation with Noreen, 1st Place Design implemented an optimisation strategy geared towards the long-term survival of search results for the site. This included working closely with Noreen's web designer to guide many necessary changes needing to take place on the site. The monthly reports were used to provide ongoing consultation and advice based on how our team saw the search engines responding to previous changes. Over the length of the campaign, the structure was gradually rebuilt using the latest in SEO technology. 1st Place Design also established and maintained a strong network of 'industry-related' links into the Worldwideticketing.com web site.

* After 12 months of optimisation the site was receiving an additional 9,000 visitors per month.

* In this period, Worldwideticketing.com climbed into several top 5 positions on Google including number 2 rankings for "grammy awards tickets" and "melbourne cup tickets".

"I just wanted to let you know that we have downloaded 52 emails today from our web site enquires which is the best we have ever had and this has broken all records for receiving emails! Your program has been absolutely wonderful. I cannot speak highly enough of your team up there. Well done and thank you very much!"
Noreen Maher
Director
Worldwideticketing.com
World Wide Ticketing