Marketing of Articles

[helen.carter]

I am starting a new online business. I am going to advertise products for different people for which I will be getting paid. So if anyone of you is selling or promoting a product or an idea, then you know who to contact...me!!! Don't worry...I will not charge you much. And yes, what more... whatever product you feel like advertising.

Just send me a mail describing all the features about the product and I will write articles on that product so that people get to know about your product in a better way!!! It will be completely keyword based and whenever a user visits any search engine namely Yahoo, Google (which most people do), and MSN etc. I'll try and make sure that yours comes out to be on the top so that your advertisements can get more viewership!! Isn’t this great???

[oneseer]

Thanx for the offer anyway. I will take this into consideration as I have lots of advertisements lined up which need to be posted. I can understand very well the enthusiasm that you are showing in this business of yours. I mean…who does not want to make the most of this time when online marketing and e-commerce are on an all time rise and a time when it is literally raining money!

And I recently came across this fact about article marketing which I am sure that very few would know. I am not including you because I expect you to know it. Marketing articles online plays a double role of giving publishers content completely free of cost as well as providing advertisers with advertising which is again free and extremely useful in promotions.

[gordon88]

What is new about this whole article thing??? A friend of mine has been doing this since ages ever since people started advertising online. And ya know what…he has made truckloads of money!! That is what we talk about when we sit down for a drink… All these young bucks are starting of late as the market is already stuffed up with people competing in heaps…

But one very good thing about this is that the owner does not even have to shell out a single penny since the advertising can be done on each page containing articles and the revenue generated courtesy this can be collected without any hassles. So you keep doing the work and you keep making money…That’s cool!!! You can also use these so called articles for optimizing your search. These websites come as a secret and resourceful weapon when some1 needs to get their site optimized. And clever writers like you target a particular audience which wants informative content and will go to any lengths to get it. You keep posting these cheesy articles so that the interest of the readers does not go anywhere and the money keeps flowing in. Advertisers prefer to get the job done from you people as the costs are low and thousands of such articles can be written to promote as particular idea.

[helen.carter]

Do you want me to apologize for the job that I do? I mean…If I am charging the advertisers money then I am also giving them value for what they are paying me!!! All of us are here to make money… if the advertisers find this a cheap way to get thousands of articles of written and that too without paying much, then it is their profit not mine. You do not even a scratch of an idea of how hard writers like me have to work. We need o be very creative and need to keep coming up with innovative ideas all the time… otherwise no one will ask us for our services.

If preparing thousands of articles were easy for you, then Pal, why don’t you come over to my place and start writing these articles. We need to keep making use of all kinds of backlinks which will help the user get some business. One flip side to this ‘easy business’ that you call it is that most of the times websites become easy targets for content which is called ‘junk’ in technical language. So writers also need to take care of the fact that the websites for which the advertisers want articles are in safe hands. We need to prepare exclusive articles so that the same thing is not repeated again and again.

[sdouglas]

I completely agree to the above comment made. It is very easy to play down the work that a person does and tough appreciating it. The authors need to make sure that they have firm control over the advertising page, the place where the article is going to be posted. The only benefit that the writer enjoys in such a condition is that he/she can have no other thing for competition with the article and exercise firm control over that page and also the revenue that the page generates.

This whole notion of marketing articles to earn money has become a very big rage courtesy the money that can be made if done in an appropriate way. A lot of themes have gained popularity because of the articles being spread like viral fever. Social networks such as Facebook, LinkendIn, Orkut are also responsible for these articles being spread ferociously all over. But I think…when I say this I mean no offence…d�t y�think that quality is something on which writers are compromising just for the sake of a few dollars… Arti�s are being written and published on the web which are very low on quality but are focused on getting the advertiser some exposure.

And yes… what p�onally pisses me off badly is that the sudden popularity of article marketing has caused a large decrease in value in not one but many subjects, mainly due to individuals writing low-quality articles as a quick way of achieving exposure. What people should realize is that the competent use of marketing during promotions involves devoted attempts in scripting applicable articles.

[cameron.fisher]

Well I do not think I could agree more with Douglas. Article marketing has surely created a rave in the online market but it has also lead to a lot of junk content on the web. But trust me, marketing articles written on your business can prove to be more effective than search engine optimization if it is done effectively. And if you are talking about writers getting easy money through article writing then let me tell you that article marketing works dual wonders as it provides free content to the advertisers and money to the writers.

You know your website may not be even in the top the top 100 listings of Google, let alone top 10 and still you would be making a lot of money…do you know how is this possible? Well, mate this is the magic of article marketing. You know it can even get you higher search engine rankings. If anyone of you has been into online marketing then you must be aware that the key to higher rankings is higher visibility on net and how do you get higher visibility on net, my lord?

Yup, I am sure most of you have got it right! Well to have more visibility you need to have more incoming links to your website so that people can click on them and come to your website. However I would suggest that your article needs to be extremely well written and build credibility for the user to be convinced that the link given in the end would be useful! Now you see where the writer’s job comes into play? You know everyone and anyone can not write articles for marketing purposes. He or she needs to be someone with a sound understanding of the web and knowledge about the latest and the most sought after topics. If you think that you can write on something as ancient as ‘ attributes of a good website’ for a website development service provider then do not expect people to even have a look at your article, forget about clicking on the link and visiting your website. However if you write an article on how to optimize your website or improve your search engine rankings then you are bound to earn not only readers but acknowledgements as well. This is why it is too necessary for you to think of the right topic to make your article marketing effective. And secondly you content needs to be full of useful information that the user is searching for and it should convince him that your site is the ultimate solution to all his queries and problems.

Hence I believe that article marketing still remains to be one the best ways to streamline your marketing strategy and address the targeted prospects. It is far better than paying for clicks, or spending hours to optimize your website! And guess what you no longer need to beg for link exchanges as well since you would be providing those forums and blogs with content in return for your link to be visible in their space.

[sdouglas]

I guess you are right…article marketing is surely a cost effective way of article marketing but dear friend I don’t really think it will be better than SEO. Search engine optimization also gets you great visibility. However the back links in the articles are equally effective. You know if you are trying to market your articles then the best way is to keep your articles short and crisp. There is a lot of junk on the net and nobody wants to spend their time reading lengthy and tiring articles. Your articles need to be precise and user friendly, as in they should have pointers and bullets. Secondly I think you must add some useful content in it and not just talk about your business! I mean the reader who is investing his time in reading your article is doing it for information. He is unaware of the fact that you are trying to sell your business, so catch him off guard. If you are too obvious about selling your business then don’t expect people to stay and read your articles, forget about clicking on your links.

Another important point is the effective use of article directories. These directories are like the yellow pages of articles. They are flocked by ardent article readers who are interested in knowledge so you must submit your articles at these directories. Each article directory gives you a back link to your website for each of the articles that you have submitted on their site. Article directories are can also help you build profitable connections with people who are going to call you back after reading your articles.

[helen.carter]

You know I have been doing quite a lot of article writing lately and I make sure that I get the essence of the article in the heading itself. you know people should get an idea whether the article is actually what they are looking for or a misleading one that will only waste their time because the ambiguous headline doesn’t really reveal anything about the content! Secondly I have also suggested one of my clients to compile all the articles in an E- book and circulate that E book amongst the prospective customers and even upload it on forums on communities related to their niche business. This will help them propagate their articles and ultimately their business beyond blogs and forums where only limited percentage of the net users flock. Some of them also publish their articles on their websites in knowledge centers and article sections. I think this is a very intelligent way to get some extra content to your website and even optimize it by using the right keywords.

Don’t think I am biased because it is my business but I think article marketing is a sure shot and cost effective way of marketing your online ventures. No matter whether you have a blog, forum, website or a community, anything that has a defined URL on the web can be marketed through article and back links