Pay-Per-Click

[oneseer]

Hi All! I have started a website where I plan to put up advertisements so that I can generate some revenue for my website. Can you help me out??? A friend of mine told me about pay per click… Ive never heard of it before!!! Can someone tell me something about this?? How does this work? And how can I make money from this??

[maxbot1]

Pal, I think u shud hav done a google search…reckon u dint do one…did ya??? anywayz…I’ll tell ya something about dis so dat u can get ur business rollin…and of course make some bucks…its basically a web advertising model frequently being used 2 earn on advertising networks nd serch engines. Its also used on blogs where these advertisers will pay peope like ya wen other people come nd click on da advertisement. Ya get paid wen the user visits the advertiser’s website. This freakin concept is also custom made 4 an individual user. Ya need 2 hav sum strategies so dat ya keep da money rollin in…2 put it in simple words…its all bout online marketing…ya can do this thing on google, yahoo and microsoft…but dude…b carefull…don’t xpect da money 2 start flowin in rite away…it’ll take sum time be4 ya start earnin well!!!!!! The cost per click can b as low as $0.01 which might really piss ya off in da beginning.

[gordon88]

Hey there mate… See it is not only about the money that you get paid per click but also the kind of keywords a person is looking for. Keywords like George Bush and Britney Spears are extremely popular. If keywords like these are frequently visited, then I don’t see a reason why you cannot earn big. But beware…there are serious repercussions if the ads or keywords contain any abusive or explicit content. Your website might be black listed and you might sabotage your reputation.

[maxbot1]

Last nite I was kinda checkin out da web… Dis pay per click I think is categorized into 2: Keyword match nd Content match. Do a google search…It will help ya in improvin ur business temperament. The keyword match thing can b put on display on any damm serch engine…The other 1 can b done on newsletters nd sites. These serch engine companies r not satisfied with one venture…They need 2 poke into evry thing which gets dem business…u need 2 show dat u r versatile which gets ya more users. Read more on da net….will help ya a lot in da long run…

[sdouglas]

Holy snakes…some discussion huh!!! So, you yearn for the riches!!! You need visitors for your advertisements my friend…the more they click on the advertisements, the more the cash flow is. Its pay-per-click, you get paid for every click. You need to do some aggressive marketing first. Go ahead and explore as many marketing techniques as you can. But I will advise you to first go for keywords. These keywords might be anything from words to phrases to model numbers of different products. Anything…under the sun. So it goes like this…when the person clicks on the word, the link of the advertiser appears. When the person clicks further on the link, that is when you get paid by the advertiser. It is not difficult to get business, but it is certainly not easy if you have a laid back attitude.

[gordon88]

All right…so I see some responses!!! Jokes apart…did you check out anything on the net eyyy??? Try to search out Google AdWords, Microsoft adCenter, Ask.com…These are pioneers in PPC and will help you a great deal in expanding your work. Yahoo Search Marketing is also good. Specialy the new service that they are offering…Content Match. Try to get some information out about it… It will help you a great deal. Then there are some agreements over distribution with need to be settled with the search engine company. So, its advisable that you should consult a specialist regarding the legal procedure. A person or a company can be sued over infringement laws. So you need to take care of that also.

[sdouglas]

You have an option of getting into e-mail marketing. You need to check that out….Don’t know much about it!!

[oneseer]

Wow…This is what I call information overload!!! I have talked to an online advertising professional who will be advising me on this…Lets see how this comes out to be…I am taking baby steps..trying to make sure that everything falls into place….Thanks for the concern anyway!!!!!!

[gordon88]

Hey mate, just a word of caution before you start with your pay per click! Pay per click is a very short term marketing tool. It might bring you fast results but it is nowhere near to long term benefits. As long as you are playing for the clicks, your marketing campaign will be in momentum and as soon as you stop paying your search engine rankings fall. A second warning is that the bidding battle might sound very exciting and adventurous, but don’t jump into it at the spur of the moment! It’s not worth it. Check your conversion rate i.e. calculate your conversion rate to see how many clicks it takes to make a sale, that will help you decide how many clicks you require and how much you can afford to pay per click! Make sure that you stick to your budget as just in a race to come on the 1st page of search engine rankings you might end up burning a hole in your pocket. Trust me that is not required. You will get clicks even if your website doesn’t appear on the first page. There are always more targeted keywords to be found, you might not get as many clicks as a first page listing if you are on the third page, but you will surely get enough clicks on frequently searched key phrases. Another way to save invest your money judiciously is to target your keywords. That will help you save your unnecessary expenses. Think from a searcher’s perspective and think what they would want. You can also use keyword research tools like Word Tracker. These tools help you chalk out a comprehensive list of related keywords. Capitalizing on spelling errors is another way to save your money. People enter wrong spellings for keywords innumerable times and you can cash on them. Find some of the most common spelling errors and opt for those keywords as these keywords will not only have lower bids but will also be searched for frequently.

Also, when you make ads for your various products then make sure that you make different ads for different products so that the clicks lead to the right product and this way you will get more clicks as well because if your keyword is ‘Halo Toys’ and ‘Discounted Nick Toys’ and someone is looking for nick toys, then you are likely to get more clicks if your ad reads discounted Nick Toys rather than an ad named ‘Halo Toys’ or ‘ Discounted Toys at Halo Store’ for all your products!

So all the best mate with your new marketing tool but I would suggest you to chalk out a strategy before you take the final plunge. And my advise, get your hands on a bid management software that will help you manage your keywords. Bid management softwares regulate your bids and even turn off keywords. You might not want to pay for clicks after midnight because you think it won’t be worth it and won’t get you the desired traffic. In such a case bid management softwares take care of your needs.

[helen.carter]

Hey mates, it’s cool that you are starting with your Pay Per Click campaign but you must know the trick to choose the right kind of key phrases that will get you the maximum traffic for your PPC campaign. See, general key words are good and get you more traffic when you are aiming at free searches. But if you are paying for each and every click and each and every phrase then you need to choose the right kind of key phrase to streamline your search and traffic.

No see, for instance, the word ‘internet marketing’ gets 22 million searches every month, but anyone who types that keyword is looking for generic term and generic information hence that will lead to low conversion rate. Which means traffic would come to your site but since the kind of information that they would be looking for would not be available and hence the conversion of clicks into sales will be very low.

You need to have streamlined and very specific key words in the top list so that only people who are looking for your niche industry, products or services are directed to your website. That ways there won’t be any false hopes and the conversion rate will be high. People coming to your site will actually be interested in the kinds of products that you offer and help you increase your sales. So my advice mate is that you use long till 3-4 word keywords to get the right kind of traffic and make your campaign cost effective.