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Articles : Search Engine Optimisation


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Your Competitor Helping You In Your SEO work

Search Engine Optimisation | by Tom Wilson | Published 16 August 2008

They say, “Keep your friends close, and your enemies closer.” Now, consider this phrase in the context of your online business. Your business might have a long list of helpful “friends” and topping this list would most probably be dear, old SEO. What about the enemies? No points for guessing this, but they are, of course, your competitors!

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Tips to Win Google's Heart: Get Better Rankings For Your Web Page

Search Engine Optimisation | by Mark Hammond | Published 11 August 2008

Search Engine Optimization deals with constantly updating and improving websites for gauging the full potential of a very important traffic source called search engines. It is a very important, yet time-consuming task but there are few better ways than this to gain visibility for your business as well as to achieve your sales targets.

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How Blogs can Kill your brand, and make it?

Search Engine Optimisation | by Mark Hammond | Published 9 August 2008

‘Blogging’ has become the most hyped word of the SEO lexicon in recent times. Ever since its inception, online marketers have realized the power of blog marketing for increasing their brand’s awareness and attracting present and potential customers.

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Want More Leads? Get killer tips

Search Engine Optimisation | by Mark Hammond | Published 31 July 2008

‘Lead Scoring’ has become one of the most-discussed topics in the SEO world and every serious marketer in the business today is spending days and nights scratching his brains to figure out the method behind the madness.

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Common Errors made by Search Engine Marketers

Search Engine Optimisation | by Mark Hammond | Published 28 July 2008

Developing your online business is a serious task and it can take you months or even years to establish a foothold in the field. Search engines are difficult creatures to please and their unfriendliness to upcoming but mediocre websites is well-known.

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The Basic Mantra Of Linkbaiting

Search Engine Optimisation | by Tom Wilson | Published 24 July 2008

Link baiting is one of the most discussed buzz-words doing the rounds of the blogosphere as well as the SEO world. The practice of link baiting is one of the core values of Search Engine Optimization and it has proven to be a universally effective technique for generating quality links.

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Beware of Search Engine Penalties

Search Engine Optimisation | by Mark Hammond | Published 24 July 2008

Spam is simply bad for health! The word conjures up images of everything dark, deceptive and infectious; enough to give you endless sleepless nights till you get a solution on your hands.

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The ABC of Link Building

Search Engine Optimisation | by Mark Hammond | Published 21 July 2008

Link building is basically a method of creating inbound links to one’s own website. This process is one of the most essential ingredients in getting high rankings for your website on major search engines. It is also arguably the most difficult and time-consuming part of Search Engine Marketing. Strategizing your link building procedure is all about substantiating your presence in the pre-existing online marketplace that is based around your industry sector.

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META Tags: Ignore them at your own peril

Search Engine Optimisation | by Mark Hammond | Published 21 July 2008

A lot of people have this misconception about meta tags being the magic key to achieve top rankings in search engines. If you think skyrocketing to the top of the rankings charts is such a cake-walk, think again!

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Understanding LSI (Latent Semantic Indexing)

Search Engine Optimisation | by Mark Hammond | Published 17 July 2008

A “free” natural high ranking in popular search engine in the right market can be worth millions. But the question is how to achieve these rankings? Competent webmasters are forever optimizing web pages to try and achieve top ranks on search engines. Their task is anything but easy, because the algorithms used by search engines are complex and ever-changing.

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