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Google’s PageRank has become something of a Holy Grail with Search Engine Marketers. Every SEM is leaving no stone unturned to find out the inner workings of the famed search engine, in an effort to optimize their websites to gain higher rankings. From finding out Google’s search algorithms for understanding its behavior to optimizing keywords to getting quality inbound links, going the extra mile has become the way to go for better online marketing.

It is a well-known fact in the SEM world today that every search engine has its own set of pre-defined criteria for ranking web pages. These criteria, a combination of patented secrets and popular knowledge, are the primary factors which decide the algorithm of a search engine.

So you’re looking for a Search Engine Marketing company to increase the success of your business? Good plan. But with literally thousands of companies around saying they can help you with your SEO or PPC campaigns, how do you know which one to choose? Many of these businesses may only be interested in making a quick buck, not in actually helping your business.

Where do you go to find Australian online content? The Australian National Library’s list of search engines is one place to start. The Australian Government’s online Culture and Recreation Portal is another, but I doubt that the verb ‘to google’ will ever be replaced by ‘to culture and recreation portal’, even in this Great South Land.

When Google, Inc., announced Project Virgle, a joint collaboration with Sir Richard Branson’s Virgin Group for a human colony on Mars, it showed that the Big G still has a sense of humour.