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Article marketing can be better than search engine optimization if done intelligently. The best part about article writing is that you don’t have to be an author to enjoy its benefits; you can do it even if you don’t have a writing background. Article marketing serves the dual purpose of providing publishers with the essentially free content and writers with the essentially free advertising. You might not be in the top 100 listings by Google, let alone top 10 and still be making a lot of money! The key to this is article marketing!
Article marketing can also get you higher search engine rankings. If you have been into online marketing then you would know that the key to increasing search engine rankings lies in having lots of incoming links to your website and article marketing is a powerful online tool that gets you those valuable links pointing at you. These incoming links will increase your search engine rankings without any need of search engine optimization or efforts to make your web page seen on other blogs or forums. It still remains to be one of the best ways to attract the targeted visitors to your website and you no longer need to beg for link exchanges, pay for listings or spend hours posting free ads that nobody cares to read. Here are a few tips to materialize your one way links through effective article marketing which will convince readers that you are the best answer to their needs.
Nobody likes to read stale or boring stuff hence you need to choose article topics that are most sought after and that are bound to get you readers. Every time you sit down to pen an article, you are investing the future of your business in your writings hence your article topic needs to be one of the most searched for and interesting topic on the net. But while choosing a topic do not forget that the topic should relate to your product and services. Do not mislead the readers and do not loose sight of your objective as well. Strike a balance.
Remember that people are reading your articles for information. Article marketing is a marketing tool but use it to lure customers indirectly by informing about your products, services and their needs rather than selling it to them on the face. The more information you add in your article and give the reader what he wants, you stand better chances that your article will be copied or included on another Blog, bringing in more one way links.
Make sure that your article heading consists of appropriate keywords and phrases. Keep your reader’s major benefits in the article so that the reader is convinced and finds it worth investing his time in. If you are writing an article on ten years of Google, then mention it in the heading rather than giving an ambiguous heading like ‘A decade old search engine king’! Everyone loves spoon feeding, make searching easier for them and they will make your website marketing easier.
Article marketing has lead to a lot of junk content on the web, so do not write unnecessarily. Make your article crisp and interesting so that the reader gets all the information in one go and doesn’t get put off by the length of your article. A number of people think that article marketing helps only because of back links and people do not really read articles, but that is sheer ignorance. People do read them, so never give your content second priority. It is as important as your links.
If you are writing articles or paying to have them written then make sure that you submit them on popular article directories because they have huge clientele and people visit these directories to read articles. With increasing number of article directories where you have got your articles published, the prospects of your article marketing strategy also increase as these directories already have people looking for your articles. Popular article directories can also help you build profitable connections with people who might contact you after reading your articles.
Links are the hidden catch in article marketing. You just need to post them silently at the end of your articles and see the results. You get a link from every article that you submit in an article directory and these links further multiply as and when your articles are copied to other sites.
Get more thump on your articles. Try and add your other articles’ links also in the end of your articles. If you are good then most directories and blogs will help you do this because ultimately it will make things easier for visitors and you will get more traffic. This is called self pollination. This way you can get traffic to your other articles also through a single link.
Compile some of your most read articles in an e-book and circulate it around. This strategy can work wonders because you would have your best works at a single place and it will help you build up your brand and credibility.
If you post your articles on your site under knowledge or article section then it again attracts users to come to your site again and again as they would have something new to explore and read each time. This not only keeps the viewers hooked but also gets the keyword generated search engine traffic. Specific keywords in your articles can be of great help to optimize your website.
A vast majority of people give up on article marketing even before they have given themselves a chance and that is because they just rely on organic search engine rankings. Article marketing can be used to promote any of your web pages, whether it’s a Blog page, traditional website page or face book page. To be precise you can promote online page that can be accessed via a URL or web address through Article marketing, you just need to know the right way!
