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Google’s PageRank has become something of a Holy Grail with Search Engine Marketers. Every SEM is leaving no stone unturned to find out the inner workings of the famed search engine, in an effort to optimize their websites to gain higher rankings. From finding out Google’s search algorithms for understanding its behavior to optimizing keywords to getting quality inbound links, going the extra mile has become the way to go for better online marketing. One of the most frequently asked questions in this context is about the amount of time Google takes to rank a particular website. Read on to know more.
Google considers a lot of variables to calculate your PageRank and its algorithm is more complex than you think. PageRank indicates the importance of a website as compared to other websites and assigns relative scores based on the links on your pages. It is like a chain reaction. The higher your PageRank, higher it will appear on search engine listings and hence, more the visibility your website will gain, more the useful traffic your site will attract which will lead to more sales and increased conversion rates for your business. This is exactly what makes a high PR so coveted and important. Google has a scoring range of zero to ten, with a zero referring to a poor quality website and ten assigned to an excellent website. A PR of 3-4 is quite achievable for most websites whereas a PR 5 or 6 can be pretty difficult to achieve with a lot of out front competition. If your website ever gains a PR of 7 to 10, it is a sign that you’ve finally arrived and on your way to joining the big league of booming, super-popular brands.
It has been seen that it takes atleast 2-3 months for a website to get a PageRank as that is the time requires for all your inbound links to be enumerated and counted as backlinks. This is how it works. A lot depends on your website as Google’s PageRank thrives on the ‘relevancy’ of the content and inbound links of a website, but their quantity and quality also matters to a large extent. The number of outbound links of your website also contributes to a PageRank immensely, with lesser of their number working to your advantage. But the case is opposite with inbound links, with more of their number increasing your website’s PR. So if your website has a decent PR of 6 or 7 but has numerous outbound links, it is going to lose out to another website having a much lesser PR like 3 but with few outbound links.
It can be tough and time-consuming to climb up Google’s PageRank ladder, but it is definitely achievable and worth the effort. The rule is to focus on your site’s content and get quality inbound links from authority websites. Be patient and leave the rest to Google as it takes its time to assign your website a Pagerank.
