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Quick Links: Search Engine Optimisation
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Link baiting is one of the most discussed buzz-words doing the rounds of the blogosphere as well as the SEO world. The practice of link baiting is one of the core values of Search Engine Optimization and it has proven to be a universally effective technique for generating quality links. But this popularity has also led to controversies and all kinds of misconception about this useful tool. While some SEO firms have started offering link baiting services to their clients and have earned a lot of revenue from the same, numerous people have out-rightly declared the practice to be a “black hat” SEO tactic. Some have even considered it to be just a by-product of producing high quality content. Link baiting might have earned itself the notoriety because of the word “baiting” and the negative connotations associated with it, but there is a lot more to this technique than it seems at first glance. Let us discover some information about this practice and try to separate the facts from fiction.
The direct and straightforward meaning of ‘link baiting’ is exactly what comes to you mind when you see the words in the term: to ‘bait’ for links. Alternatively, it means that you encourage other users to link to you and hence try to generate quality traffic for your website or blog. The term ‘link baiting’ covers a lot of different practices, like writing wrathful posts on the blogs of high-profile bloggers so that they would respond and link back to you; and enticing other site owners with tools, of course containing embedded link backs to your own website. This makes link baiting a very difficult term to describe, with a broad, non-definitive appeal to it. ‘Link baiting’ as a term is pretty recent, but in terms of being an action which involves getting links, it is something that people have being doing for a very long time. There are no definite rules or guidelines which set link baiting apart from ordinary advertising or content development. It is just the underlying idea of developing and publishing some kind of content which is compelling in nature and would coax other webmasters and link-savvy bloggers to link to your site.
The very fact that link baiting as a strategy has everything to do with getting links for optimizing your website makes it so important. Think about it: more the number of links that you gather for your website more will be the amount of traffic that you get. Obviously, the increase in traffic would eventually lead to your cash registers ringing away to glory. This is why today every web-enthusiast worth his salt has jumped onto the link baiting bandwagon. Webmasters, SEOs, bloggers and even YouTube and social networking users, every body is into the act!
Well, like every coin has two sides to it, link baiting strategies too have good and bad sides to it. But like any online activity, users can utilize link baiting for healthy and useful purposes or for ‘evil’ and misleading reasons. Everything depends on the kind of content that is being published and the intension behind doing so. But the great thing about this whole scenario is like saying ‘Good always triumphs over the evil”. It has always been seen that spammy sites with dull and mediocre content do not succeed with their link baits for long and gradually move down the ladder of popularity among users. The well-crafted, high quality sites of course, continue to be the top favorites with viewers. I hope the message is clear to you all now.
Since link baiting involves numerous practices, it is almost impossible for me to come up with a comprehensive list of what all you can do to gain more links. The following is just a list of the commonly used practices in this context for your referral. But above all, I suggest that you let your imagination run wild with your strategies and I’m sure you will find something to work out for your website.
